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Nov 08 2009

Media Training 101: A Guide to Meeting the Press

Posted by admin in Sales Books, tags: guide, media, meeting, press, training
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Media Training 101: A Guide to Meeting the Press
 
Manufacturer: Wiley
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List Price: $29.95
Sale Price: $19.77
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Product Description
"Navigating the media can be treacherous. Sally Stewart offers a practical, no-nonsense road map to make sure you come out smelling like a rose."
–Dominick Dunne, Columnist, Vanity Fair and author of Justice: Crimes, Trials, and Punishments

"If you need one guide to building your brand through media and public relations strategies, this is it. Sally Stewart provides invaluable information about what the landscape is today. I know from my own experience that Media Training 101 works–and works great."
–Michael Greenberg
President, SKECHERS USA, Inc.

"Everything you need to know about the care and feeding of the media–and then some. With equal parts William Randolph Hearst, James Carville and doting Jewish mother, Ms. Stewart delivers a killer guide to coping with the press–and turning it to your advantage."
–Dennis Kneale
Managing Editor, Forbes

This helpful, practical guide offers proven strategies for dealing with the news media in any situation. Ideal for company spokespersons, public relations officers, or anyone who will have to deal with the press sooner or later, it also includes expert advice on designing a public relations plan and implementing it effectively. You’ll learn how to:

  • Dodge deadly pitfalls
  • Control a crisis
  • Employ interview tactics that really work
  • Follow the ethical rules of public relations
  • Design stellar press kits
  • Develop your key message points
  • Understand how journalists think and behave
  • Know what’s news and what’s not
  • Avoid the ten things you should never say to a reporter
  • Write great press releases
  • Pitch your company’s story
  • Hire good outside public relations professionals

Product Details
  • ISBN13: 9780471271550
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Customer Reviews
Packed with Knowledge!
 
Review Date: March 2, 2004
Reviewer: Rolf Dobelli, Switzerland
This book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.
Must read for emerging companies
 
Review Date: March 22, 2005
Reviewer: Marc Joseph, Scottsdale, AZ
PR can be the most effective guerilla marketing available to companies that are trying to capture a bigger piece of the pie in their niche. Ms. Stewart has taken away the fear any executive may feel in dealing with the media and PR by writing a logical step by step book. I can definitely testify that her professionalism and realism in how to deal with the media has had a major effect on our company.
Invaluable Resource for Executives
 
Review Date: October 12, 2003
Reviewer: M. Sharp, Austin, TX United States
I highly recommend Media Training 101. This book guided me through a seemingly impossible situation. I felt as if I could reach out and call the author herself. I read it cover to cover and feel as if I won the lottery!
Great for Media Relations Newbies
 
Review Date: April 24, 2009
Reviewer: Emily R. Fritz, Michigan
This is a great book to read if you do not any experience with media relations. For example, it might be a good tool to use in media training within an organization. The author really takes a step-by-step approach to working with the press, which can easily be a frustrating process!

My favorite section of the book talked about the importance of being respectfull of the media's time and needs. Overall, a great book that isn't stuffy or complicated ... just cuts straight to the point to get you in a good position with your local media.
Arming yourself to handle the media!
 
Review Date: August 1, 2009
Reviewer: John Darrell Sparks, Dallas, Texas
Let's face it..negative word of mouth in any industry is a tough, tough killer. But while you can't afford for customers to say bad things about you or your company, noone can afford to have members of the media also plotting against them! Sally Stewart knows the media business and can help you save your business alot of grief by teaching you how to deal with the press effectively. Sally is a veteran journalist who worked for USA Today and covered many tough stories like the Los Angeles Riots and the OJ Simpson Double Murder Trial. In her book, "Media Training 101", Sally provides great strategies to combat reporters' built in prejudices and interest them in positively reflecting the work you are doing. I highly recommend this book to anyone interested in media relations. John Darrell Sparks - Media Relations and Communications Specialist. John.sparks@hotmail.com

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